News & Events

Virtual Instruments Appoints David Cumberworth as Managing Director EMEA and Unveils New London-based EMEA HQ

London, UK – 2 April 2019– Virtual Instruments, the leader in application-centric infrastructure performance management, today announced the appointment of its new Managing Director EMEA, David Cumberworth, who unveils the company’s new EMEA corporate headquarters in the historical Stanley Building, located at the gateway to London’s notorious King’s Cross.

Prior to joining Virtual Instruments, David was worldwide VP sales at HiveIO (following its acquisition of Atlantis Computing), where he was tasked with integrating the Atlantis business and accelerating the company’s revenues. As VP worldwide field operations at Atlantis, David oversaw sales, technical, marketing, professional services and support teams, setting the strategy for developing and building the field business, including OEM and alliances.  When he first joined as VP EMEA at the software-defined storage company, David notably grew sales revenues from the ground up to $20 million within three years.

At Virtual Instruments, David is focused on EMEA business growth, building on the company’s success and managing executive customer, strategic alliance and partner relationships. Virtual Instruments’ customers include some of the world’s largest banking, finance, telecommunications, and retail organisations. David will also be leading Virtual Instruments expansion into the Nordic and Benelux markets later in the year together with building the value-added channel across EMEA.

David reports to Sheen Khoury, EVP, Global Field Ops & Sales, who said, “David holds an exemplary track record of team leadership and achievement in enterprise sales and we are delighted to welcome him to Virtual Instruments. He brings a wealth of experience and passion that will serve him well in leading our field sales and services teams to achieve further growth of Virtual Instruments’ business in EMEA.”

Virtual Instruments is the industry’s premier infrastructure monitoring and AIOps (artificial intelligence for IT operations) provider for the hybrid data centre. Its vendor-independent solutions deliver a unified real-time view of infrastructure performance in service of enterprise applications, whether they are deployed on-premises, or in the cloud.

“I am delighted to be joining the Virtual Instruments team to help drive the continued growth of our EMEA business, said David. “We are seeing a growing recognition in the industry of the need for an AIOps platform focused on mission critical services. By providing real-time end-to-end infrastructure monitoring and performance validation, Virtual Instruments has the unique ability to deliver performance assurance for mission critical applications, powerfully enabling organisations to eradicate outages and deliver real value to the business. With strong OEM relationships across the region, and with the opening of our new EMEA HQ, we are well positioned to meet the needs of the most demanding enterprise organisations.”

David’s appointment follows the company’s recent announcement of its best year to date in 2018, with 200% growth in EMEA, 125% growth of channel-initiated sales and significant new versions of its flagship hybrid infrastructure management solutions, VirtualWisdomand WorkloadWisdom.  The organisation also announced several invaluable strategic partnerships and partner programme enhancements that position the Virtual Instruments global ecosystem for mutually beneficial growth in 2019, and beyond.

About Virtual Instruments

Virtual Instruments is the leader in application-centric infrastructure performance management. It provides comprehensive infrastructure instrumentation and performance analytics for enterprise data centres. The company’s solutions give IT teams deep workload visibility and actionable insights into their end-to-end systems across the hybrid data centre. Virtual Instruments empowers companies to maximise the performance, availability and utilisation of their production IT infrastructure. Virtual Instruments has over 500 customers, including enterprise IT, cloud service providers and storage vendors. The privately held company is headquartered in San Jose, Calif. For more information, visit


For further information:
A3 Communications – the PR specialists for storage and virtualization companies
+44 (0) 1252 875 203
Nicky Murray