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Virtual Instruments to accelerate growth in EMEA: Sean O’Donnell appointed as EMEA managing director

London, UK –1st February 2017 – Virtual Instruments, the leader in application-centric infrastructure performance management, today announced the appointment of Sean O’Donnell as its new EMEA Managing Director. Sean joins Virtual Instruments fresh from his success as vice president of sales at artificial intelligence (AI) expert IPsoft, where he built the sales teams that delivered substantial growth in both new and existing accounts. Prior to this role, Sean built and grew EMEA annual turnover for digital infrastructure management leader SevOne from zero to approximately $20 million in five years. Previous roles included EMEA sales leadership for EMC Smarts, part of the EMC Service Assurance Suite.

Reporting to Virtual Instruments’ senior vice-president of sales Warren Bell, Sean is focused on growing the company’s business in EMEA. This includes building on the company’s success in the UK, Germany, Austria and Switzerland, where Virtual Instruments has customers that include some of the world’s largest banking, finance, telecommunications, and retail organisations. Sean will also aim to increase market share in the Nordic and Benelux markets, with an expanded team offering to deliver support to new and existing customers.

Virtual Instruments is the industry’s first application-centric infrastructure performance management provider for the hybrid data centre. Its vendor-independent solutions deliver a unified real-time view of infrastructure performance in service of enterprise applications, whether they are deployed on-premises or in the cloud. Sean’s appointment emphasises Virtual Instruments’ commitment to growth in EMEA. It follows the company’s successful 2016 which saw double-digit revenue growth as well as the merger with storage performance analytics leader Load DynamiX and the acquisition of hybrid cloud and virtualisation performance management company Xangati.

“Virtual Instruments’ expansion into application-centric infrastructure performance management gives the company a unique offering – complete end-to-end visibility across the IT infrastructure. By combining machine data and wire data with advanced, actionable analytics, the company sets itself apart from other vendors. It is this clarity across the hybrid data centre that will help us to meet CIOs’ increasingly demanding need to deliver very high scale and mission critical application performance in support of business goals,” said Sean.

Virtual Instruments’ president Ray Villeneuve noted: “Sean is an experienced leader who builds high-performing teams that produce impressive results. We were particularly impressed with his work in the application and infrastructure performance spaces at SevOne and EMC Smarts. His proven track record demonstrates his ability to win new business and grow deeper relationships with existing customers. We are pleased to welcome Sean to the Virtual Instruments team.”

About Virtual Instruments

Virtual Instruments is the leader in application-centric infrastructure performance management. It provides comprehensive infrastructure instrumentation, monitoring and workload behaviour analytics for enterprise data centres, cloud service providers and technology vendors. The company’s solutions provide deep application workload visibility and actionable insights into their end-to-end systems across the hybrid data centre, empowering IT organizations to optimise the performance, availability and cost of their production IT infrastructure in service of enterprise applications. The privately held company, with over 500 customers, is headquartered in San Jose, Calif. For more information, visit


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Fiona Hatton