By Raj Patel, Sr. Director, Corporate and Field Marketing
Coming off the wake of the 2008 financial crisis, banks and the financial services industry were mainly focused on regulatory and governance cycles. Today, this market is ripe for disruption with huge amounts of capital in 2015 raised to support new companies looking to cater to expanding markets and change the status quo of how everyone banks, makes payments (to both friends and internationally), invests and plans for the future. Regardless of whether you are an upstart or an established financial firm, the end result is the same – your prospects and customers want fast, reliable and efficient access and customer service. In an age of total connectivity, all of these critical tenets start with a strong IT infrastructure.
When it comes to financial services, IT performance issues can mean more than just a few unhappy customers. It can mean millions in lost revenues, the dilution of your brand and customer service issues that may always stick with you. Everyone feels it when your banking site or service is down.
Our work with financial industry firms has taught us that IT teams must have transparent visibility into their infrastructure and the workloads running on that infrastructure. This arms your team with the ability to see exactly what’s working, where the performance limits are, and how to manage potential scalability problems proactively to avoid potential delays and latency issues.
Speed is crucial for your IT performance
When it comes to finance, milliseconds could mean millions. Using technology like VirtualWisdom that specifically focuses on keeping your applications up and running at full speed, you can see a frame-by-frame snapshot of your infrastructure immediately. This allows you not only to turn data into answers at the speed of light, but also pinpoints potential issues that will affect speed before they become problems. As a financial services professional, you need to be able to rely on your IT infrastructure in order to use speed as a competitive advantage and win over customers, time after time.
Cut down on just-in-case technology to optimize costs
As financial companies dive headfirst into digital innovation with developments in mobile banking and investing, the pool of complex big data only becomes larger and so does the threat of underprovisioning workloads or overspending on safety net services. Through detailed workload analysis, your IT team can ensure productivity and avoid unwanted surprises. It is imperative to understand your workloads to maximize efficiency and optimize costs by cutting down on what’s not necessary. By analyzing, monitoring and optimizing workloads, you can make the most of your existing infrastructure rather than constantly spending valuable dollars on backup technology.
Can you bank on your IT infrastructure? Don’t worry; we can help.