As entrepreneurs and executives, we have innumerable professional resources available to help us identify and entice the perfect candidates to work at our companies. We have social and professional networking platforms, paid job boards, headhunters, and everything in between.
However, even with all these tools we’re leveraging on a daily basis, there is still a valuable hiring resource out there that is all too often forgotten: our customers. With all the time businesses spend selling to customers, there is rarely enough time spent considering what the customers might have to offer back. Giving customers the opportunity to contribute their two cents to the hiring process can have everyone come out on top in the buyer-seller relationship.