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January 23rd, 2012

Our New Virtual Instruments Tagline

Len Rosenthal

You might notice the new VI company tagline …  Performance, Availability, Guaranteed.  For those of you long time customers, you might remember our original tag … Instrument, Measure, Analyze, Optimize.  As our company has evolved, so has our customer base, therefore we were looking for a tagline that reflects these changes and the benefits that companies receive from our infrastructure optimization platform.

As many of you know, our roots come from Finisar, which excelled in selling to engineers.  Engineers like to know how things work, and our original tagline described the steps in how VirtualWisdom (then NetWisdom) gets used.  Well, it’s still true, you have to instrument your infrastructure before you can measure, analyze and optimize it.  But today, we more often are talking to the IT people who simply want to know what we’ll do for them …the benefits from using VirtualWisdom.

Virtual Instruments is unique in that we offer the most complete, most granular, most accurate, and most useful solution for helping IT to prevent and fix performance and availability problems in the IT infrastructure.  Using VirtualWisdom, customers can guarantee the service their applications get from their SAN infrastructure.  Today, no one else can offer real-time measurement and monitoring capabilities that enable that level of guarantee.  So, to find out how we can do this, you’ll need to go past the tagline, but if you have applications that simply can’t go down or slow down, we think you’ll find it meaningful.